Professionals that attract the right clients, receive qualified referrals, and are recognized for their accomplishments have strong personal brands. They have crafted their reputations – their legacies – to be consistent with their values, beliefs and desires. They are getting results!

Each of us has a personal brand – either by intention or by default. A personal brand is the perception others have about you and the value they assign you. Often times, the way we are perceived and the value we believe we bring to the situation are not in sync – this is where Lida comes in!

This program is for individuals looking to maximize their strengths, experiences and values to create and manage their desired reputation. Lida’s programs are all about marketing -- Effective reputation management attracts opportunities for success.

Have you been passed up for a promotion because you are not seen as “management material”?
Have you received feedback indicating you are “not customer service oriented”?
Do your clients say you are valuable as a provider, but never as an advisor?

These brands can be damaging for a professional who aspires to grow their career.

This interactive program uncovers the unique qualities of participants’ personal brands through presentation, discussion and self-discovery. We will cover:

Discovering what makes YOU special?

The brand promise – how to articulate your unique selling position

Soliciting feedback and input

Aligning your brand with the functional/emotional needs of your target audience

Understanding and communicating to key audiences

Marketing your brand through consistent action using social media, social networking, elevator speeches, brand image and body language.

Lida Citroën has been helping businesses and professionals uncover and develop their true brand value for more than 20 years. As principal of LIDA360, a turnkey marketing communications firm, she helps her clients unleash their unique brand qualities and assets to produce effective marketing programs. Lida presents on personal brand development, social media and intentional networking. Her methodology and approach are both innovative and practical, and she is recognized for her contagious passion for quality.